Technology, in the 21st century, is at the highest peak of its evolution. Moreover, in the past twenty years or so, we have seen a drastic transformation of the world around us, through different forms and uses of the modernized and developed technologies. Needless to say, the most solid impact of it all is incredibly visible on the business and marketing sectors.
The digitization of the industry brought with it a massive change that has changed the way we do business and advertising along with it. Marketing and advertisements through TV, Radio, Billboards, etc. have now been subsided and a new era of digital marketing has paved its way into modern times, through emails, use of online networking platforms, broadcast, podcast, video streams, blogging, etc.
In order to be well informed and aware of the customer’s demands, companies have drastically changed their business policies and adapted towards a more digitized system. This has given birth to the analysis of the given digital information. Hence, the term digital analytics is defined in the following way:
“Data Analytics refers to the analysis of both the types of data – qualitative and quantitative, in order to drive a persistent improvement of the online experience of your customers and potential customers. This progress translates to your desired outcomes (both online and offline).”
In the competitive modern times, one must always be observant of the latest trends that keep adding up towards this digital analytics.
Here are some of the modern trends to look forward to in 2020.
- Deeper Digital Transformation(DX):
A digital transformation simply means how technology is used to affect a company’s business performance affirmatively. At modern times there is a direct interaction between a brand and its customers through digital advancements. So customers provide with useful data for future use by the company. The feedback from them plays a vital role in the company’s decision-making area.
Most companies these days go through this transformation for more detailed interaction with their customers as well as to establish a niche for themselves to attract future customers.
- Importance of Data Curation (Self Service Analytics):
In 2017, Intel CEO Brian Krzanich famously said, “data is the new oil”. We produce innumerable amounts of data every day, even right now, while reading this, you are circulating data. It’s omnipresent and ever-growing. Through the use of self-service analytics, organizations can collect, analyze, and research the data to get feedback about what works and what doesn’t in a better speed than usual. Hence an improved and fast customer service would be possible. It will also help grow the business.
- Custom Data Integration:
In the vast ocean of data, it’s important for the organizations to get the proper way to use it for their benefits. Data is of no use if it’s disintegrated. This is why there are data warehouses, to store all kinds of data, which has been collected from various sources. This will increase data quality and consistency.
- Rise of the Customer Data Platform:
Customer Data Platform will be on his rise since it’s so easy for customers to leave a review on the website of an organization. Maybe after one bad experience, they will leave your brand. So the personalization of the customer is important. This platform avails the company to extract data from multiple (online/offline) sources and match them for an individual customer.
- Focus on Data Ownership:
A form of ‘raw data’ is produced by the initial interaction between a potential customer and a website. This raw data can contain useful information like
- Who’s visiting the website?
- What types of customers are attracted to my website? Etc.
Some of the following tools provide for the best way to analyze clock stream data are Google Analytics Standard, Google Analytics 360, and Adobe Analytics
- Continued Data Privacy Attention:
In today’s world, when more than half of the population is on Facebook and other social networking apps, we generate millions and millions of zettabytes of data that we are not even aware of. This data includes personal details such as our names, addresses, phone numbers, and our faces. In the past few years, we’ve seen misuses of our data that we share into the world. Through organizations like Cambridge Analytica, who misused the private information of millions of people for political agendas, the regulations are now strictly imposed.
4% of the annual worldwide GDP is imposed on companies like Google and Facebook for any violations of public privacy. Though these regulations are limited to European and American companies, it is undoubtedly going to be an important topic for the future of data.
- Migration To Server Side Tagging:
The job of a Tag Manager Mean System is to ease the implementing of data and to manage and maintain the marketing tags on your website. The migration of server-side tagging essentially means the transport of the generating data through Tag Management Systems and then transferred to analytics via the server-side process. The main benefit of this will be an increase in security.
- Leveraging Server-Side Testing:
As the server-side process is one of the key assets to ensure privacy, another trend includes the optimization of it. Tools such as Optimizely Web, Google Optimize, and Adobe Targetprovide with the required systems to implement the server-side process. This, however, makes the company dependant on developers and slows down the pace of the whole process.
One can never be sure of what the future holds in the field of technology. There is always a place for improvement. And by the look of it, these trends might as well be implemented, and we might see such changes in the near future. It is, however, equally important to be aware of the trends in the digital analytics and technological fields as it is only going ahead and upwards. Hence, CaddGild Technologies, being one of the best Digital Analytics training providers, come up with some of the best online training courses on technologies like Ethical Hacking, Digital Marketing, Digital Analytics, Web Designing, Python Programming, Java Coding, Graphics Designing, and many more. Most importantly, you can avail each of these courses through our online portal